The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell

Recommended by Sharon Ellison. from the jacket: “The Tipping Pint is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed best-seller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people through-out the world think about selling products and disseminating ideas.”